Mission Statement:
Assistance League of Southern California, a nonprofit organization established in 1919, provides a broad range of essential human services and economic development activities to low and moderate income residents within Hollywood, the San Fernando Valley and the greater Los Angeles area through a partnership of dedicated volunteers and staff.
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Assistance League of Southern California(ALSC), committed to caring for those with critical needs since 1919, has given hope to hundreds of thousands of people over the past eight decades. From volunteer operated services for children to professionally staffed programs for the elderly, ALSC specializes in giving the neediest people the opportunity to lead productive, independent lives.
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Assistance League of Southern California was founded in 1919 by Mrs. Hancock Banning to aid families in distress as a result of World War I. Her vision to offer services to all in need without regard to race, color or religion is the cornerstone of our work today.
This commitment has grown to encompass eight community services currently administered by Assistance League of Southern California. In 1936, Anne Banning established National Assistance League, and there are over 100 chapters across the United States.
ALSC's 850-plus members are involved in all aspects of the organization, from planning and policy making to operating and staffing League services. Nearly two-thirds of League members belong to one or more of 10 auxiliaries, which raise funds and provide volunteer support to all facets of the League.
Of the League's eight community services, four are staffed entirely by volunteers and they are Foster Children's Resource Center, Operation School Bell and Theatre for Children.
Professional staff operate Children's Club, Family Service Agency, Hollywood Senior Multipurpose Center, Learning Center for Young Children and Volunteer Center of Los Angeles-ALSC
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History:
Assistance League was the first nonprofit, nonpolitical, nonsectarian organization founded in the West to recognize the potential of volunteers in helping those less fortunate.
Founder Mrs. Hancock (Anne) Banning, was born Anne Ophelia Smith in 1870 in Los Angeles to parents Susan Glassell Patton Smith and attorney George Hugh Smith. Anne married Hancock Banning, son of Los Angeles pioneer Phineas Banning. In 1894, the most prominent society women in the city had formed a new charitable organization named the Assistance League. Anne Banning, then a young wife and mother, was a member of the small group who did local charitable work in an informal way. In April 1906, the Assistance League ladies responded to San Francisco earthquake and fire by organizing a relief unit. The next year, the newspaper reported the ladies “wished to be a permanent organization and be of assistance to everyone who needs it.” They continued raising money through balls and theatrical evenings. As America entered the war in Europe, Anne Banning organized the Los Angeles Red Cross unit in 1917 and served as Director. Their fundraising project was the Red Cross Shop which became the model for shops across the country using Anne Banning’s printed guidelines.
In 1919, Anne Banning and a group of twelve friends, including Ada Edwards Laughlin, formed ASSISTANCE LEAGUE to provide food and clothing for local families severely impacted by World War I. ALSC's first community service, "Good Samaritan," evolved into today's Family Service Agency. In 1920, Mrs. Banning borrowed $15,000 from local bankers to purchase a frame house at 5604 DeLongpre in Hollywood, where the Learning Center for Young Children stands today. This building was the League's headquarters until 1964, when it moved into the Anne Banning Community House, designed by noted architect Paul R. Williams. In 1923, ALSC was granted non-profit charitable corporation status by the State of California.
As needs in adjoining communities were recognized, other organizations wished to follow our philanthropic philosophy. Anne Banning and Ada Laughlin organized National Assistance League in 1935 to promote the growth of effective volunteerism through leadership training and education. National Assistance League ( www.assistanceleague.org) was incorporated in August 1949 as an organization separate from Assistance League of Southern California. In 2005, continued growth has brought the number of national chapters and guilds to 116 and a total membership of over 24,000, coast to coast and Hawaii.
From 1925 to 1953, the League conducted its most successful fundraising promotion--the Film Location Bureau. ALSC members located and supervised movie sites for film producers who, in turn, paid the League for the service. In addition , auxiliaries began to form in the late 1930s as an offshoot of the governing committee structure for each service.
ALSC 's revenue centers contributed to the success of our community services. The Thrift Shop opened in 1923 and was modeled after those that Mrs. Banning had established and run for the Red Cross during World War I. It became a place where the disabled were employed to repair and refinish furniture, mend shoes and clothing or other items for resale. ALSC does not currently have a Thrift Shop. The present day Gift Shop evolved from the "Women's Exchange," where women could sell their handmade finery to help support their families. The Women's Exchange later expanded to include a trousseau shop, the Treasure Chest and an art gallery. The "Attic Tearoom of Hollywood" was begun in 1923, in the attic of the League's headquarters. Some rising stars like Anne Miller, Shirley Temple, Norma Shearer and Mary Pickford, served as volunteer waitresses at the tearoom. In the 1930’s, many Hollywood actors, directors and producers lunched at the Tearoom. Some of our famous visitors’ photographs are on display in The Fountain Court Restaurant.
ALSC continues to fulfill Anne Banning’s philosophy of volunteer service: "To act as a friend at any and all times to men, women and children in need of care, guidance and assistance, spiritually, materially and physically."
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